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Strategic Marketing Consultant vs Fractional CMO
Effective marketing is essential for success. Businesses often find themselves choosing between hiring a Strategic Marketing Consultant or a Fractional Chief Marketing Officer (CMO). While both roles bring valuable expertise to the table, their scope, level of involvement, and responsibilities differ significantly. Understanding these differences can help business leaders make informed decisions. Read Article…
What is Account Based Marketing?
Account Based Marketing (ABM) is often used on the LinkedIn Platform. In this article we discuss what it is. Read Article…