Account Based Marketing

Account-Based Marketing (ABM) with Dash Social

Turn Key Accounts into High-Value Clients with Precision Marketing - What Is Account-Based Marketing (ABM)?

Account-Based Marketing is a strategic approach that aligns marketing and sales to focus on high-value target accounts. Rather than casting a wide net, ABM delivers tailored messaging and personalised campaigns that speak directly to the decision-makers in the businesses you want most. At Dash Social, we help B2B organisations across Australia and New Zealand implement powerful ABM strategies that generate stronger leads, shorten sales cycles, and increase ROI.

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“A truly effective CMO bridges the boardroom and the backend—driving growth while shifting seamlessly between strategic vision and digital execution, speaking the language of leadership and translating it into results on the ground.”
- Kay Ridge, The Fractional CMO

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Why Choose a Fractional CMO for ABM?

We don’t just market. We collaborate. Dash Social brings together an expert panel of marketers—including LinkedIn specialists, digital ad experts, brand strategists, and SEO professionals—to tailor a strategy unique to your goals.

Hyper-Targeted Campaigns – Speak directly to key decision-makers
Custom Strategy – ABM plans that align with your sales goals
Multi-Channel Execution – LinkedIn, email, retargeting, and direct outreach
Expert Team, Fractional Price – Access a whole team without hiring full-time staff
Transparent Reporting – Real-time insights on engagement and pipeline performance

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We combine human creativity with data-driven insights to ensure every touchpoint drives your target accounts closer to conversion.

What’s Included in Our Account Based Marketing ?

Ideal Customer Profile (ICP) Development

Account Segmentation & Prioritisation

Personalised Content & Messaging

Custom Email Sequences & Retargeting Ads

LinkedIn Outreach Campaigns

ABM Landing Pages

Analytics, Attribution & Lead Scoring

Respect, Transparency and Authenticity

Profile Review and Optimisation

Local Impact with Social Media Management

Account-Based Marketing works best when your brand shows up in the right places—consistently. Our Social Media Management service ensures your content is tailored, timely, and targeted to your high-value accounts. From LinkedIn outreach to Instagram engagement, we help you stay top of mind with the decision-makers that matter most.

Social Media Marketing That Supports Your ABM Strategy

Account-Based Marketing isn't just about emails and ads—it's about omnipresence. Our Social Media Marketing services amplify your ABM efforts by placing your brand where your key accounts are already active. Whether it’s LinkedIn, Instagram, or Facebook, we craft strategic, personalised content that nurtures relationships, builds authority, and keeps your business front-of-mind.

Precision Targeting with Social Media Advertising

Supercharge your ABM campaigns with Social Media Advertising that’s built to convert. We use laser-focused targeting to place your message directly in front of decision-makers across platforms like LinkedIn, Facebook, and Instagram. Whether you're retargeting warm leads or reaching new accounts, our ad strategies ensure your brand stays visible, relevant, and results-driven.