How to grow your business with facebook groups

Posted 23 Feb

How to grow your business with facebook groups

Facebook Groups are relatively untapped concerning engaging with your customers to grow your business. Facebook Groups for business will allow you to build your members (fans) communities. Facebook announced in 2018 that the algorithm for the newsfeed

would change, and the priority would be now on posts that created more fabulous user experiences and meaningful interactions. Facebook groups have a few under-utilised applications, such as social learning and watch parties.

So why build a community on Facebook Groups rather than your Facebook Page?

WHAT CAN YOU DO WITH A

Facebook Business Profile?

Your Business Facebook page is your public identity for business updates and information. It is visible over the internet via search engines such as Google, and only the official brand owner can create one.
Your Facebook page for business will collect analytical information, including information about your audience Like and comment on posts on your Facebook Business Page.
Business Page is where you make announcements.

WHAT CAN YOU DO WITH A

Facebook Group for Business?

The place where you create relationships and turn your members into fans.
Facebook Groups can be public, private or secret.
Groups are where you have conversations.
Direct line to your customers.
Place to create loyal customers.
Content from Facebook Groups pleases the Facebook algorithm as it is designed to prioritise Facebook groups with high engagement.

What are the different Facebook groups?

Public Facebook Groups

Anyone can see, post or share
Anyone can see your members administrators and moderators
You are visible to all potential group members and customers
No restrictions on joining
Members are automatically permitted to join
Difficult to moderate when anyone can post
Page is affiliated with your business

Ask Us How

Private Facebook Groups

Moderators or Administrators manually accept members
Show up in searches
Current members only can view who belongs to the group
Current Members can see who is posting and sharing
The group is searchable but controlled
Anyone on Facebook can see who the Moderators and Administrators are

Ask Us How

Secret Facebook Groups

It cannot be viewed on searches
Same settings as a private group
More difficult to build and maintain your membership
Manual invitations

Ask Us How

Social Learning

Treated like a regular group
Administrators can organise posts into guides.
Administrators can change the order of guides.
Group members can interact with the guides and click “I am done” a message is sent to the administrator advising of the interaction.
Access to group insights to see details of guides and posts

Ask Us How

Watch Party

A relatively new feature for Facebook is within the Facebook group App. The App allows group members to watch a video together, similar to Facebook Live; however, the host invites members separately to view preloaded videos.

Ask Us How