Leveraging the New LinkedIn Part 1
Posted 13 Feb '23
Social Media Marketing
Leveraging the New LinkedIn (Part 1)
In 2023 LinkedIn is planning to launch many new features. Some features are being launched globally, while others are in the Beta phase and staggered across different regions. Today, we will go through some of the features being launched.
Social Media Marketing
LinkedIn Personal Pages
- Video Introduction: You can now give a video introduction from a smartphone.
- Celebrations have been added, which include birthdays and work anniversaries.
-
Groups will now have the option to be "Public". [Public] option for Groups, if turned on by Admin, allows
indexing, so anyone on or off LinkedIn can view what members post and share in the group. Non-group members can interact with the
public group's content using reactions but can't add comments, create new posts, or view the Group Member list.
- Comments are now enabled per post.
-
Emojis can be applied to posts.
-
A blue circle was added to Messaging with a number to let you know how many unread messages there are for each
conversation.
- Messages are now positioned as "focused or Other" (like Outlook).
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Add a website hyperlink to your Profile's Top card (your introduction section) and optionally use a [Customise link].
Ensure you have Creator mode turned on to get this feature.
-
Calendly linked to Messenger. First rolled out as an option for Talent Solutions and Sales Navigator in May 2022, it
requires a Calendly account, adding the plug-in to your Chrome or Firefox browser, and then giving it permission access to [In].
-
Create a Carousel allows Creators to upload multiple files, including videos, to create a single presentation that is
automated to move through each component file or allows clicking next or back.
LinkedIn in all about connecting and building relationships.
How do I set up a Personal Profile on LinkedIn
-
Create a Carousel allows Creators to upload multiple files, including videos, to create a single presentation that is
automated to move through each component file or allows clicking next or back.
-
Activity page redesigned to include tabs for (*Posts), (Videos), (Images), (*Articles) & (Comments) that will show
up to the last two years of activity.
-
Create a Carousel allows Creators to upload multiple files, including videos, to create a single presentation that is
automated to move through each component file or allows clicking next or back.
-
Activity page redesigned to include tabs for (*Posts), (Videos), (Images), (*Articles) & (Comments) that will show
up to the last two years of activity.
Kay's Corner
Social Media Marketing
How To Turn On Your Sales Funnel with LinkedIn Newsletters
Your sales funnel can also be supercharged by a LinkedIn newsletter as part of your marketing strategy. They essentially build more awareness for your brand and widen your audience reach.
They increase user retention - you can see this in your LinkedIn Insight Data. Your subscribers will interact more with your content and connect with current followers, as they engage with your Newsletter updates. Validating your expertise and increasing your credibility.
Newsletters can help at any stage of your sales funnel. All data is measurable and predictable - when you have a marketing strategy that leverages a LinkedIn newsletter campaign.
Want to find out more?
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Social Media Marketing
Helpful hints for LinkedIn
Your LinkedIn Profile is not a resume and should not be read like one. It is your time to shine and show your experience. Remember to add Volunteer work and any projects that you worked on. It is also important to ask for recommendations.
Talk to us about how we can optimise your LinkedIn profile
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