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Social Networks Untapped

Posted 8 Apr '22


Article By Kay Ridge

We all know about the popular social media platforms such as Facebook, Instagram and Pinterest, but what about those platforms that are little known? Are they worth investigating and spending your time posting on?

Get an edge over your Competitors

Suppose you are looking to have the marketing edge over your competitors. In that case, it is well worth your time looking at some alternative social channels where there is less competition.

All small businesses have a limited marketing budget and therefore need to work smarter, not harder.


This new app collaborates with Google's in-house incubator and Area 120 to help users track their interests. Like Pinterest, you can share your collection and find new content based on what you have saved. The app personalises your content to your interest. The app is a modern rethinking of the Google Alerts service, allowing users to monitor the Web for specific content.

Keen is a web and Android app with curated content.  Keen lets you curate the content you love, share your collection with others and find new content based on what you have saved. The app allows you to curate for yourself or for other people. You will need to have a Google or Gmail account to sign in. Visit Website

Virtual and Augmented Reality (VR/AR)

Studies indicate a mixed consumer reaction to augmented and virtual reality (AR and VR). Bizrate insights advise that nearly four in 10 US adults have not used and are not interested in using AR and VR while shopping. However, 23% of those who haven't tried AR and VR are very interested in doing so. Facebook has rebranded as Meta, and Microsoft has announced Mesh, a metaverse for its Teams platform. Snapchat also utilises this new technology by opening virtual pop up stores for Coke and Walmart.

Mental Health in 2022

The big players are well aware of its influence on our mental health. The platforms can leave us drained, depressed, exhausted and feeling manipulated. The big players have been researching how best to respond to this dilemma. YouTube has removed dislike counts, and Twitter has introduced "safety mode", filtering abusive tweets.

Facebook Groups

Numerous features are being introduced to make groups more robust and appealing. Additions include creating subgroups and creating shops for selling merchandise, community fundraisers, and a host of admin features. Live Audio rooms have also been introduced to connect more intimately with your members.

Creator Mode for LinkedIn Marketing

LinkedIn has created Creator Mode to encourage and support professionals and businesses to support organisations brand messaging. LinkedIn will launch a short video feature as part of its Creator Mode, similar to its competitors Instagram Reels and TikTok.  The short-form video feature was announced in 2021 after LinkedIn discontinued the Stories feature and acquired a tutorial video app called Jumprope.

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