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How to Build a Content Strategy & Marketing Funnel that works

Posted 17 Aug '22


Effective marketing starts with a content strategy.

Content marketing is an effective way to market your business. Create your content strategy and marketing plan, including creating sales funnels that work.

Here are some tips to create an effective content marketing strategy & funnel.

 1. Choose A Topic that your audience is looking for

 Many different topics could be written about content marketing. Consider your audience's interests and motivations and utilise this information to create content that resonates with them.

 If you sell products or services related to a particular niche, consider focusing your content on a specific topic. Provide valuable information and insights related to the topic you have chosen. Additionally, tailoring your content this way will help you stand out from the competition.

2: Create An Article Or Video

 Drive traffic to your website, by creating an article or video is a great option. When developing a video or article, write it in the first person; currently, this rates better with your SEO.

 You can also add infographics. Today's audience is all about the User Experience (UX), so write about what you think is of value to this audience.

3: Optimise Your Content For Social Media

 Ensure that your posts are engaging and attractive to your viewers. Create a sense of urgency around your content. We want your social media users to share your content, so give them something of value. Ensure that one of your calls to action includes your website address. Driving traffic back to your website aids your SEO, and optimising your content for social media can help increase traffic and engagement on your website.

4: Share The Content On Social Media Platforms

 Make sure your content is relevant and helpful to your target audience on the social channels you use. Secondly, make sure you share your content on social media platforms to give the content the broadest possible reach. 

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5: Measure Results And Adjust As Needed

Many businesses need help with measuring the results of their content marketing efforts. Consider these ways to measure content marketing results:

 -Audience Engagement: How many people have interacted with your content? This can include likes, shares, comments, and other actions readers take. These can also be called impressions.

 -Search engine rankings: How well has your content performed on search engines? This includes both organic and paid search results.

 -Business impact: How has your content influenced business decisions or operations?

 Once you have measured your content marketing results, it is crucial to adjust as needed to maximise your return on investment. For example, suppose your audience engagement is low, but your rankings are reasonable. In that case, you may invest more time and effort into SEO efforts to improve your brand's visibility. By tracking and measuring the results of your content marketing efforts, you can ensure that you are making the most effective use of resources while maintaining a high level of brand awareness.

Helpful hints

Marketing is an ever changing tool that needs to be monitored and tweaked.

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