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Getting the content mix right

Posted 6 Feb '21


Social Media Strategy - Getting the Content Mix Right - By Kay Ridge

In today's world, we continuously look at a better way to post. We all know that we are on social media platforms like Facebook to sell; however everyone pretends that we we are posting for the sake of giving information only. There is a formula that we use and its called the 30-30-30-10 rule. 

Social Media Content Creation Strategy - Brsibane & Sunshine Coast

#1  Give Value  30%

These posts are about informing your reader on what you do without trying to sell to them. It may be telling them about your new building or staff member.

#2   Promote Others  30%

Promote others. This is a fantastic opportunity to to talk about your suppliers. talk about Bob the delivery guy from Courier-X or Alice who delivers your lunch each day from the bakery down the road. Remember people buy from people they like, and this is an excellent way for your reader and prospect to get to know you and your business a little bit better. 

Kay Ridge - Your local Social Media Expert Brisbane & Sunshine Coast

#3  Promote Yourself  30%

Promote yourself - your company news, awards that you have won talk about your staff entering into an event as a fundraiser, special offers and of course new products.

Social Media Content Creation Strategy - Inspirational

#4  Inspire the Reader  10%

Social Media Strategy is not always about pushing products and services. Its about engagement. So inspire your readers, with a joke or a meme, or better get personal and share your story. 

Social Media Strategy

What type of posts?

Type of posts that do well are the how-to posts or links to external content and images and videos rate high in your search engine optimisation (this is how Google ranks you when a customer searches fo you).

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How often should I post?

Regarding how often you should post, there is no magical formula. However, the consensus seems to be that posting routinely is more critical then your posting frequency. We should suggest that you use an analytical tool tool such as Page Insights on Facebook as shown below  to evaluate when your posts viewed and on what days, this will assist you in your posting schedule.  It is also vital that what you post is relevant to your business and your brand. Your imagery should also be perceptible, and you must ensure that you do not contravene copyright laws. 

Content Creation Social Media Brisbane & Sunshine Coast

Social Media Content Strategy
Talk to Dash Social About Content Strategy for Social Media.


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