Gearing for Success

Social Media Strategy

Establish a GamePlan.

A social media strategy is your business’s game plan for Social Media. How you will achieve your business goals for the year. Social Media is used as a Brand Awareness campaign. This means a long-term commitment to nurturing your followers. Creating content and opportunities to encourage engagement with your brand - building trust and familiarity - which converts your followers into customers. This process can take days, weeks - even years before they convert. The important thing is not to “drop the ball” and maintain consistency.

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Our discovery session where we take the time to get to know you - we need to ensure that Dash Social is a good fit for your brand. We will explore all aspects of your brand’s personality, your value propositions for your target market - and understand what makes your clients convert. This informs our content planning and industry research to devise your social media strategy.

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This is where Dash Social makes the magic happen! We design and develop bespoke Social Media templates that are on-brand for your target audience. These templates are created with your business in mind - empowering you and your brand to SHINE.

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At Dash Social, we create platform-specific content - sharing your brand’s story and creating “nuggets” that your audience will be inspired by. Your Social Media Strategy should be implemented with results in mind. Dash Social will help you to get on-point with your content - helping you to achieve clarity in articulating your value proposition for your clients and motivating them to take action. So whether the platform is Facebook, Instagram or Linkedin - your message will captivate your followers.

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You can relax.
We've Got This.

Social Media Strategy Done For You.

Dash Social are highly trained Social Media Experts. We know how the platforms behave, the culture, and the market audience and nature of the connections initiated on these platforms. We stay up-to-date the latest trends, tricks and techniques to get the most out Social Media for your business. See the video below to find out more.

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Our Approach.

Dash Social, this is the start of our work to ensure that your strategy aligns with your marketing and business objectives. The planning will include:

Your marketing goals,
Target audience,
Avatar,
Customer journey,
Competition analysis (SWAT),
Social media audit and,
Creating a social media content calendar for a 12 month period.

Our Process.

Discovery

The first step is our discovery sessions to familiarise our team with your brand, your goals, and your current approach to social media.

Design

Next is design and planning the content for specific platforms using content and templates that can be repurposed in line with a 12 month strategy.

Develop

To finalise there's a review session and training provided on what types of content to post, what platforms to utilise, and the results you wish to achieve.

Our Technique.

Contact us for your free discovery session now to find out more.

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We Do Our Research.

Our success has been driven by our ability to underpin the factors that influence your Social Media Strategy. This includes taking a deep dive into your industry, your market, the legal implication surrounding your business and its offerings, understanding the social and cultural intricacies of your brand and how your audience will respond. Helping us to formulate a strategy that will drive results for your business.

We Empower Brands.

In our initial sessions with you we will discover your ‘uniqueness’, and your ‘preferences’ for your brand - this includes a style guide and branding kit that you may already have - or we can design a package that will complement your existing brand collateral. However, if you need to look at creating a new branding experience - you can discuss this in your initial session and we can look at additional options that will suit your needs. A brand is sooooo much more than just a logo - it influences the mindset of your customers - how do you want them to feel - we demonstrate this with your social media strategy to motivate the right people to take action.

We Get Results.

It’s all about the numbers - driving results. Our approach to your brand will be informed by not only your numbers but what has worked for other clients in your industry. We use a variety of techniques to inform your Social Media Strategy. Such as positioning content to inspire your followers to like, comment or share your posts. Increasing visibility with relevant hashtags, and frequency of posts. But most of all your Social Media Strategy needs to Captivate your audience. Creating a unique branding experience that they can relate to, and are inspired to engage.

What they said.

The training/information that Kay supplied during our one hour coaching was absolute GOLD. Kay has an incredible understanding of LinkedIn and I am super excited to start implementing the changes she recommended.

Jo Stevens The Zen Zone

I have used Kay this year to highlight and maximise my presence on some of the social media sites, and have found her to be not only hard working but an awesome person and someone who I really like do business with. This lady knows her stuff, do not hesitate, jump on, and give her a call to get started !!!!

Shane Anderson Self Employed