National Art Competition

SOCIAL MEDIA STRATEGY

THE PROJECT

OVERVIEW

Created and executed a social media strategy to promote the launch of  Obi Art, an art competition open to Australia. The campaign was targeted on creating awareness to both local and National Artists audience through strategic content, social networking, and social media marketing.

STRATEGIES AND TACTICS

• Build social media communities in anticipation of opening for Obi Art-- Focus on Facebook, and Instagram
  
• Create brand awareness through social media networking with local social media users and influencers
  
• Promote and increase website traffic through content marketing and Facebook advertising campaign 
  

THE RESULTS

• Instagram followers increased by 4,633% with a nearly 700 user increase
  
• Doubled Facebook fans with an increase of 115% fans with over 250 new followers

OTHER PROJECTS

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