SOCIAL MEDIA CAMPAIGN
- 1 year campaign
- platform strategy – Facebook and Instagram
We worked with a startup magazine promoting art and creating a creativity culture.
- Developing content to increase engagement rates across platform
- Supporting PR campaign and strategic messaging across Facebook
- Streamlining imagery used on platform for brand consistency
- Managing community management and social networking efforts
- Integrating user-generated content into social media efforts (when available)
STRATEGIES AND TACTICS
- Developed consistent social media content categories focused on driving key messaging.
Focused on highlighting the unique advantages of having an art magazine both in traditional print and online to promote artists work.
- Created custom branded graphics and styled lifestyle imagery for Facebook posts
- Launched content campaign to generate buzz for launch for every magazine edition.
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