Magazine Industry
SOCIAL MEDIA CAMPAIGN
THE PROJECT
- 1 year campaign
- platform strategy – Facebook and Instagram
OVERVIEW
We worked with a startup magazine promoting art and creating a creativity culture.
- Developing content to increase engagement rates across platform
- Supporting PR campaign and strategic messaging across Facebook
- Streamlining imagery used on platform for brand consistency
- Managing community management and social networking efforts
- Integrating user-generated content into social media efforts (when available)
STRATEGIES AND TACTICS
- Developed consistent social media content categories focused on driving key messaging.
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Focused on highlighting the unique advantages of having an art magazine both in traditional print and online to promote artists work.
- Created custom branded graphics and styled lifestyle imagery for Facebook posts
- Launched content campaign to generate buzz for launch for every magazine edition.
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