Health And Wellness Industry
SOCIAL MEDIA CAMPAIGN
THE PROJECT
- year campaign
- platform strategy – Facebook and Instagram
OVERVIEW
We worked with a health wellness and makeup company in the health and wellness industry to do the following:
- Developing content to increase engagement rates across platform
- Supporting PR campaign and strategic messaging across Facebook
- Launching targeted Facebook advertising campaigns to support efforts
- Streamlining imagery used on platform for brand consistency
- Managing community management and social networking efforts
- Integrating user-generated content into social media efforts (when available)
STRATEGIES AND TACTICS
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Developed consistent social media content categories focused on driving key messaging. Categories include:
- Focused on highlighting unique advantages product has in new skin care technology market
- Relief is in Season: Highlighting seasonal activities people can enjoy without worrying about poor health
- Gut Health for Best Health: Focused on educating people of the importance of gut health.
- Survive and Thrive: Inspirational and motivational quotes to inspire people to live their best lives
- Articles and Opinions: Highlighting press coverage and news related to gut health and probiotics
- Focused on highlighting unique advantages product has in new skin care technology market
- Created custom branded graphics and styled lifestyle imagery for Facebook posts
- Launched Facebook post engagement advertising campaign to expand reach of posts
- Launched content campaign to generate buzz for launch at Target including a giveaway to Facebook fans
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Developed consistent social media content categories focused on driving key messaging. Categories include:
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