Health And Wellness Industry

SOCIAL MEDIA CAMPAIGN

THE PROJECT

• year campaign
  
• platform strategy – Facebook and Instagram
  

OVERVIEW

We worked with a health wellness and makeup company in the health and wellness industry to do the following:

• Developing content to increase engagement rates across platform
  
• Supporting PR campaign and strategic messaging across Facebook
  
• Launching targeted Facebook advertising campaigns to support efforts
  
• Streamlining imagery used on platform for brand consistency
  
• Managing community management and social networking efforts
  
• Integrating user-generated content into social media efforts (when available)

STRATEGIES AND TACTICS

• • Developed consistent social media content categories focused on driving key messaging. Categories include:
    
    • Focused on highlighting unique advantages product has in new skin care technology market
      
    • Relief is in Season: Highlighting seasonal activities people can enjoy without worrying about poor health
      
    • Gut Health for Best Health: Focused on educating people of the importance of gut health.
      
    • Survive and Thrive: Inspirational and motivational quotes to inspire people to live their best lives
      
    • Articles and Opinions: Highlighting press coverage and news related to gut health and probiotics
      
  • Created custom branded graphics and styled lifestyle imagery for Facebook posts
    
  • Launched Facebook post engagement advertising campaign to expand reach of posts
    
  • Launched content campaign to generate buzz for launch at Target including a giveaway to Facebook fans
  
  

OTHER PROJECTS

To find out how you can have peace of mind and a clear roadmap to business success, book a 15 minute complimentary appointment now or contact us now.