Geology Organisation 

MARKETING CAMPAIGN

THE PROJECT

• 1 Year Campaign 
• Platform Strategy - Facebook and Instagram

OVERVIEW

We worked with a Geology company in the mining and main roads industry to do the following:

• Developing content to increase engagement rates across the platform
  
• Supporting PR campaign and strategic messaging across Facebook
  
• Create an expert persona for the Organisation.
  
• Streamlining imagery used on the platform for brand consistency
  
• Managing community management and social networking efforts
  
• Integrating user-generated content into social media efforts (when available)
  

STRATEGIES AND TACTICS

• Developed consistent social media content categories focused on driving key messaging. Categories include:
  
  • Informative geology and links regarding dinosaurs, latest discoveries
    
  • Research industry aligned content
    
• Created custom branded graphics and styled lifestyle imagery for Facebook posts
  
• Updated LinkedIn profiles to reflect professional branding identity

OTHER PROJECTS

To find out how you can have peace of mind and a clear roadmap to business success, book a 15 minute complimentary appointment now or contact us now.