Geology Organisation
MARKETING CAMPAIGN
THE PROJECT
- 1 Year Campaign
- Platform Strategy - Facebook and Instagram
OVERVIEW
We worked with a Geology company in the mining and main roads industry to do the following:
- Developing content to increase engagement rates across the platform
- Supporting PR campaign and strategic messaging across Facebook
- Create an expert persona for the Organisation.
- Streamlining imagery used on the platform for brand consistency
- Managing community management and social networking efforts
- Integrating user-generated content into social media efforts (when available)
STRATEGIES AND TACTICS
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Developed consistent social media content categories focused on driving key messaging. Categories include:
- Informative geology and links regarding dinosaurs, latest discoveries
- Research industry aligned content
- Informative geology and links regarding dinosaurs, latest discoveries
- Created custom branded graphics and styled lifestyle imagery for Facebook posts
- Updated LinkedIn profiles to reflect professional branding identity
To find out how you can have peace of mind and a clear roadmap to business success, book a 15 minute complimentary appointment now or
contact us now.